February 12, 2004
International Barrier Engages New Manufacturers Rep to Grow Sales of its Fire Resistant Wood Panels in the Mid-Atlantic Region
Barrier Aims to Repeat Successful Florida Marketing and Sales Strategy in New U.S. Regions
Watkins, MN, Vancouver, BC, February 12, 2004 - International Barrier Technology Inc. ("Barrier") (OTCBB: IBTGF; TSX-V: IBH), a manufacturer and marketer of fire resistant building materials, has engaged a new manufacturers representative, Mr. Joe Spagnolo, in its first step to replicate its successful marketing and sales strategy in Florida to other U.S. regions. Barrier's use of manufacturers reps in Florida resulted in sales of its Blazeguard® fire resistant wood panels doubling over three years, making Florida the company's most valuable market. Barrier aims to repeat this success with the addition of Mr. Spagnolo's experience and proven capabilities in the mid-Atlantic region.
Mr. Spagnolo has over 15 years experience representing building products to the building industry. He has an extensive network of distributors, builders, architects, and specifying engineers and represents national brands in siding, roofing, and composite molding products. Mr. Spagnolo has been a volunteer fire fighter for over a decade, and is currently with the Hannover County volunteer fire department in Virginia. He has a Bachelor of Science (1988) from Virginia Polytechnic Institute (Virginia Tech).
"International Barrier provides a unique opportunity to represent building materials that provide an excellent value proposition for builders and make homes safer from fire," said Mr. Spagnolo. "As a volunteer firefighter with a first-hand perspective on fire risks, I know that firefighters value structural building materials that last longer when exposed to fire. Blazeguard® offers that solution and can provide more time for people to escape a burning home and firefighters to arrive at the scene and fight the fire."
"Mr. Spagnolo was recommended to me by the manager of a Lowe's Contractor Yard that carries Blazeguard," said president Mike Huddy. "I am excited to be taking our first step to engage manufacturers reps in new U.S. regions and to have Joe working with us to attain the goal of doubling monthly sales in the mid-Atlantic region by year end."
About International Barrier Technology Inc.
International Barrier Technology, Inc. develops, manufactures, and markets proprietary fire resistant building materials branded as Blazeguard®. The award-winning Blazeguard wood panel uses a patented, non-toxic, non-combustible coating with an extraordinary capability: it releases water when exposed to the heat of fire. The panels exceed International Building Code requirements in every targeted fire test and application, and are unique in combining properties that increase panel strength and minimize environmental and human impact. Blazeguard customers include Centex, D.R. Horton, KB Home, and Lennar. Lowe's Companies and Stock Building Supply are Blazeguard distributors.
Barrier is part of the DJ Building Materials Index (US)
INTERNATIONAL BARRIER TECHNOLOGY INC.
Per: "MICHAEL HUDDY"
President & Director
THE TSX VENTURE EXCHANGE HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THE CONTENT OF THIS PRESS RELEASE.
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Forward-Looking Information: The statements in this news release contain forward-looking information within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve certain risks, assumptions and uncertainties, including but not limited to the ability to generate and secure product sales. In each case actual results may differ materially from such forward-looking statements. The company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results (expressed or modified) will not be realized.
International Barrier Technology Inc.
Richard Angle, 866-735-3519
ECON Investor Relations, Inc.
Peter Kletas, 866-948-0848
Source: International Barrier Technology Inc.
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